A revolution in digital signage is underway
Today's digital signage is much more than just a display. It has gone from simply replacing paper signs to becoming an interactive and engaging portal, offering a whole new way to engage consumers, employees, the public and more. Walk into any store, hotel, airport, school, movie theatre, health club—you name it—and it’s likely you will encounter a digital display that is advertising a product, promoting a brand, providing you with directions, or even inviting you to step up and interact. That’s digital signage. Big retailers have led the way. By putting the right screens in the right places and showing the right messages, businesses are achieving the kind of personalised engagement that shoppers crave. Today, digital signs are used to showcase hot new inventory, promote closeouts, measure message effectiveness—and so much more. Whether designed into a point-of-sale end-cap display, used as a stand-alone marketing system, or attracting customers to an interactive vending system, digital signage takes the shopping experience to a whole new level.
A kiosk is an interactive system designed for public use that delivers information or enables transactions
Standard or custom applications developed for information kiosks provide customers with information, the ability to participate in loyalty programs and transaction capability. Enterprises deploy kiosks to increase customer loyalty, strengthen their brand with target customers and reduce operational costs. A kiosk includes a computer and a display screen and allows for customer input of data via an input device such as a touch screen or keyboard. A kiosk differs from a standard computer in that it runs applications developed for specific purposes.